Getting Started
What is a Real-Time Sales Call Assistant?
Understand what real-time sales call assistants are, how they work, and why sales teams are adopting them.
A real-time sales call assistant is software that listens to a live sales call and provides instant, contextual answers to questions as they come up — while the conversation is still happening.
How It's Different from Post-Call Tools
Traditional meeting intelligence tools (Gong, Chorus, Fireflies, Otter) record your calls and provide insights after the meeting ends. A real-time assistant works during the call:
| Capability | Real-Time Assistant | Post-Call Tool |
|---|---|---|
| Live answers during the call | Yes | No |
| Post-call transcripts | Yes | Yes |
| Post-call analytics | Varies | Yes |
| Help with in-the-moment questions | Yes | No |
| Requires review after the call | Less — answers were already given | Yes — primary value is review |
Why Sales Teams Use Them
- Eliminate "I'll get back to you" — reps get answers to pricing, technical, and competitive questions while the buyer is still on the line
- Consistent answers — every rep delivers the same approved messaging, sourced from your company's actual documents
- Faster ramp — new reps can handle complex calls earlier because they have real-time backup
- Fewer follow-ups — when questions are answered on the call, there's less post-meeting churn
How Tenali AI Fits
Tenali AI is a real-time sales call assistant built for B2B sales teams. It:
- Runs as a desktop app on macOS and Windows — no bot joins your calls
- Detects meetings on 25+ platforms including Zoom, Teams, Meet, Webex, and dialers
- Pulls answers from your knowledge base — battle cards, pricing docs, product FAQs, CRM data
- Displays answers in a real-time overlay on your screen during the call
- Generates summaries and transcripts after the call and pushes them to your CRM
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